NutriTracker was built from a very real frustration.

I’m Jacob, Founder and Managing Director of NutriTracker, and I’ve been going to the gym on and off for many years. Like a lot of people, I’ve had periods where I was fully locked in, training consistently, eating well, and feeling good, and other times where life got in the way and progress slowed down.

Over the years, I’ve worked with personal trainers, and that gave me a solid foundation. I learned proper form, how to train more effectively, and how to approach the gym with more confidence. That guidance was genuinely valuable, especially in the early stages.

But I kept running into the same problem. I’d have quick, relatively easy questions during the week, the kind of questions that matter in the moment, but feel too small to message someone about. Things like whether I should have 20g of cheese with my lunch, whether I should tweak my calories that day, or whether a session should be pushed back because I was tired. When I did ask, I might not get a response for two or three days. By then, the moment had passed.

That was the gap I wanted to solve.

With the rise of AI, I saw an opportunity to build the kind of tool I wished I had all along. Something that could help track nutrition, workouts, and day-to-day consistency, while also acting like a supportive coach in your pocket. Not for shouting at you. Not for guilt-tripping you. Just for helping you stay on track when real life happens.

That’s why I built NutriTracker.

What NutriTracker is designed to do

NutriTracker brings together the data that actually matters to your progress. It helps you support your nutrition and training, pulls in useful health data from Apple Health on iPhone and Health Connect on Android, and works alongside MyFitnessPal data to give you a more complete picture of what’s going on.

The goal is simple: make it easier to stay accountable, make better decisions, and keep moving forward.

Whether you’re trying to lose body fat, build better habits, improve consistency in the gym, or just stop second-guessing every small decision, NutriTracker is built to give you practical support without the usual faff.

Built from real use, not just ideas

NutriTracker hasn’t just been designed in theory. It’s something I use myself.

Since building the NutriTracker, I’ve already lost 5kg during my cut, and I’m continuing to train throughout it to build a body I can feel genuinely proud of. That matters to me, because I didn’t want to build something that sounded good on paper but didn’t actually help in real life. I wanted to build something useful enough that I’d rely on it too.

Every feature is shaped around that idea: practical coaching, better visibility, less friction, and support that feels helpful when you need it most.

What NutriTracker is not

NutriTracker is not a replacement for a qualified personal trainer, coach, dietitian, or medical professional.

If you’re completely new to the gym, unsure about exercise form, dealing with injuries, or need specialist support, working with a real professional is still incredibly important. Personal trainers can give you hands-on coaching, technique correction, and personalised support that a software simply cannot replace.

NutriTracker is built for people who already have some of those foundations in place and want extra support staying consistent. It’s for people who know the basics, but still benefit from nudges, accountability, clearer data, and fast answers to everyday questions that can otherwise throw them off course.

Our mission

Our mission is to make nutrition and fitness support feel more accessible, more practical, and more human.

We believe most people do not need more shame, more complexity, or another generic plan they will abandon after a week. They need clarity. They need consistency. They need a partner that helps them understand what is happening, stay accountable, and make the next good decision.

That’s what NutriTracker is here to do.

One better choice at a time.

Ready to try NutriTracker?

Start coaching free on the web, or download NutriTracker on iPhone or Android.